Designer & Customer Growth Strategist

Hybrid Designer and Growth Strategist bringing design research, systems thinking, and creative direction from the Royal College of Art into high-stakes business environments. Backed by four years at Accenture Song, I leverage human-centered design to turn unstructured market trends into tangible concepts, clear strategies, and scalable products.

Proven track record leading C-level workshops, pitching new business proposals, and managing cross-functional teams to launch digital solutions across 20+ countries. Known for using narrative storytelling and visual communication to bridge the gap between design vision and business execution.

WORK EXPERIENCE

Accenture Song - Lugano CH Customer Growth Strategist 06/2021 - 08/2025

Global leaders in retail and consumer goods (B2C)

  • Team Leadership: Directed a team of 8, including developers and business analysts, to deploy e-commerce solutions, delivering ahead of the project timeline.

  • Strategic Facilitation: Facilitated executive-level stakeholder workshops to define strategic roadmaps, actionable items, and omnichannel customer journeys using agile methodologies.

  • Functional Ownership: Acted as functional owner for e-commerce processes, gathering business requirements and overseeing development and data flow E2E across Adobe AEM, SAP systems and Salesforce.

  • Project Execution: Performed request analysis, solution design, user story creation, test management, and backlog preparation; managed the platform across 20+ countries and successfully rolled out new markets.

  • Process Design: Designed test management processes and led the migration for core functionalities across multiple business units.

Accenture internal responsibility.

  • Growth Support: Contributed to high-value business proposals by developing storytelling and coordinating input from technical experts.

  • Operations Management: Managed the monitoring and reporting of employee chargeability metrics to senior leadership for the Swiss division.

  • Knowledge Leadership: Organised bi-weekly industry group meetings to foster cross-functional collaboration and knowledge sharing across the firm.

EDUCATION

MA Design Product, Royal College of Art ,London, UK.

Engaged in a leading international environment with a focus on systems thinking, user research, prototyping, interdisciplinary collaboration.

Ambassador for School of Design.

MA Entrepreneurship and innovation MIP Politecnico di Milano, IT.

Startup lifecycle, from initial problem identification and ideation to finance, daily operational execution, and product strategy.

BA Economics and Management, University of Trento, IT.

One semester at University of Kuala Lumpur.

Thesis in game theory “From defection to super-collaborator”

  • Agile methodology SAFe Scrum Master (6.0) certified

  • SAP Commerce (functional knowledge )

  • Figma

  • Adobe Suite

  • Rhinoceros

Skills

Leadership & Activities

President, SustainLab - Royal College of Art

  • Led a student RCA society, voted 'Most Engaging' for 3 consecutive years; grew membership to 200+ subscribers.

  • Managed communications, event planning and budget allocation for the society.

Student Ambassador, School of Design - Royal College of Art

  • Selected to represent the School of Design, acting as a key liaison for prospective students during open days and digital recruitment initiatives.

Art & design

  • Co-curated and promoted a marquee exhibition for London Design Week 2026; spearheaded the jury process to select final exhibitors from a pool of over 100 international applicants.

  • Awarded a 10-day artist residency at Joya:air (Spain) to conduct independent research on ontological design, object mediation, and systemic technological bias.

  • Selected for the prestigious ACROS RCA cohort (ranked in the top 4% institution-wide); co-developed a collaborative installation exhibited at the Hangar Gallery.

  • Shortlisted for the Design Museum London’s Christmas tree commission; the concept was presented to the public in an exhibition within the museum.

  • RCA x Design for Good Academy, Completed Foundation Level training (2025-2026).

Acting experience and performance

  • 13 years of acting training and performance across national and international academies, including productions for live audiences of 300+ and roles in international film.

  • Trained in improvisation and script analysis, with summer intensives at the New York Film Academy and Cats College, Cambridge, and a semester at Enfiniti Academy, Kuala Lumpur.

Volunteering

  • Marine conservation and beach clean-up volunteer with Mare Blu, Costa Rica.

  • Social and community work volunteer with Green Leon, Thailand.

  • City clean-up civic initiative volunteer with Mi Rifiuto, Terni, IT.