WORK EXPERIENCE

• Problem solving

• Creative thinking

• Project management

• Public speaking

• Presentation

Accenture Song - Lugano CH Customer Growth Strategist 06/2021 - 08/2025

Global leaders in retail and consumer goods (B2C)

• Team Leadership: Directed a team of 8, including developers and business analysts, to deploy e-commerce solutions, delivering ahead of the project timeline.

• Strategic Facilitation: Facilitated executive-level stakeholder workshops to define strategic roadmaps, actionable items, and omnichannel customer journeys using agile methodologies.

• Functional Ownership: Acted as functional owner for e-commerce processes, gathering business requirements and overseeing development and data flow E2E across Adobe AEM, SAP systems and Salesforce.

• Project Execution: Performed request analysis, solution design, user story creation, test management, and backlog preparation; managed the platform across 20+ countries and successfully rolled out new markets.

• Process Design: Designed test management processes and led the migration for core functionalities across multiple business units.

Accenture internal responsibility.

• Growth Support: Contributed to high-value business proposals by developing storytelling and coordinating input from technical experts.

• Operations Management: Managed the monitoring and reporting of employee chargeability metrics to senior leadership for the Swiss division.

• Knowledge Leadership: Organised bi-weekly industry group meetings to foster cross-functional collaboration and knowledge sharing across the firm.

MA Design Product, Royal College of Art ,London, UK.

Engaged in a leading international environment with a focus on systems thinking, user research, prototyping, interdisciplinary collaboration.

Ambassador for School of Design.

MA Entrepreneurship and innovation MIP Politecnico di Milano, IT.

Startup lifecycle, from initial problem identification and ideation to finance, daily operational execution, and product strategy.

BA Economics and Management, University of Trento, IT.

One semester at University of Kuala Lumpur.

Thesis in game theory “From defection to super-collaborator”