Angular beer
Branding and marketing strategy built on beer requiring a specific pouring angle to allow for the perfect experience
The campaign emphasises the pour technique, to create a memorable and engaging experience for consumers. They will engage with the beer by aligning the yellow strip horizontally.
Boost customer interaction and brand loyalty by transforming a simple act into a ritual.
The experience is effectively engaging and puts the emphasis on the pouring experience.
To meet the right angle not only the beer’s characteristics must be considered but also the temperature of the beer and of the atmosphere. The pouring line should be considered for both right and left-handed